western style

Fall Fashion 2024: The Westerners Behind The Fashion

The real Westerners behind C&I’s fall fashion photoshoot have stories as unique as their styles. Pull back the curtain...

The Icons Behind The 2024 Fall Fashion Photoshoot — Colby Yates

Colby Yates dishes on his record-breaking rodeo career, his detour into country music, and his thoughts on the Yellowstone...

The Icons Behind The 2024 Fall Fashion Photoshoot — Keyshawn Whitehorse

Amidst the bustle and bright lights of the rodeo circuit, Keyshawn Whitehorse always manages to find his way back...

The Icons Behind The 2024 Fall Fashion Photoshoot — Mariah Strongin

Mariah Strongin is taking her cowgirl upbringing to the Big City and beyond. Model, actress, health coach, and cowgirl...

The Icons Behind The 2024 Fall Fashion Photoshoot — Eva Blanton

Eva Blanton went from Dallas city girl to bigtime cowgirl, and she keeps going up from here. Roper and...

The Icons Behind The 2024 Fall Fashion Photoshoot — Rocker Steiner

Rocker Steiner is honoring his family’s rodeo legacy while putting a new spin on the cowboy style. When he’s...

The Icons Behind The 2024 Fall Fashion Photoshoot — Tanguy Saulnier

Tanguy Saulnier found his love for horses in his native France before making the leap to Texas. French cutting...

The Icons Behind The 2024 Fall Fashion Photoshoot — Lindy Burch

Lindy Burch talks getting her start and blazing a trail for women in the horse industry. After trading labor...