The two-part documentary is available for free viewing on the Polaris website.
Polaris, the world leader in powersports and off-road innovation, has released the newest edition of Cowboy Code, a two-part series featuring country music star Riley Green alongside Team Polaris rodeo champion Tyson Durfey. The series — available for free viewing here — highlights two individuals with different backgrounds bonding over their shared understanding of the “Cowboy Code,” including hard work, respect for community, and being a steward of the land. As the No. 1 utility side-by-side brand, Polaris Ranger understands the values and work ethic of those who are tackling some of the toughest jobs.
Filmed at Green’s multi-generational property in his hometown of Jacksonville, Alabama, the pair learn about each other's backgrounds, discuss the similarities and differences of their jobs, and how the “Cowboy Code” is a common theme in both of their lives. To help share his story, Green takes Tyson to several memorable landmarks on the vast property quickly and comfortably in a Polaris Ranger. Later in the series, viewers can see how Green and Durfey work together to plow and plant a food plot for deer season and with the help from his Polaris Ranger, they are able to complete the tasks and still have time for fun at the end of the day. Durfey and Green reveal their personal experiences during the series, along with their shared love for the outdoors, to highlight how they may have different passions, but embody the same sense of the “Code.”
“The ‘Cowboy Code’ to me is about eating, sleeping, and breathing the ethics that every small town in America is made of — and I can honestly tell you the Green Family embodies that,” said Durfey. “I’m honored to be able to work with Polaris to bring another short series of Cowboy Code.”
“I’m excited to be working with Polaris on its Cowboy Code series because it’s a brand that I rely on to maintain my family’s farm,” said Green. “Polaris leads the industry in developing off-road vehicles to help those who take care of land and contribute to something bigger than ourselves. Understanding hard work, the connection with the land and the sense of community is something Tyson and I spent a lot of time discussing during the series.”
